The networking of digital asset management (DAM) systems is the latest technology trend for the creative industries -- publishing, advertising and entertainment -- and is improving overall corporate performance there.
Jennifer Neumann, chief executive officer of Germany's Canto Inc. and the keynote speaker at the Seybold Chicago seminar in Chicago last week, said that the databases of photos, images and other digital content are being integrated with other networks, from sales, customer service as well as marketing. By Gene Koprowski