The Shill of Marc Schiller or
A little background info on the Wooster Collective


Marc Schiller, Wooster Collective's co-founder, is the CEO for an advertising corporation. His company, ElectricArtists, works with other corporations including Warner Bros., Microsoft, and CNN.

 http://www.electricartists.com/corporate/clients/

The following is a description copied and pasted directly from the ElectricArtists website:

"
Overview
ElectricArtists is an innovative marketing services company that
develops and implements unique "community based" marketing campaigns.
Led by a team of seasoned marketing executives, ElectricArtists
fosters and nurtures relationships with a client's most influential
audience by providing the tastemakers with brand information that
triggers consumers talking to each other and spreading the word. Since
1997 ElectricArtists has seen 100% growth in PROFITS EACH YEAR while
serving a diverse list of blue chip clients in the global media and
entertainment sectors including Ralston-Purina, Levis, Sony Pictures,
and BMG Entertainment. ElectricArtists success has been given
extensive media coverage with features in Forbes, Time, Billboard,
Variety, ABC's World News Tonight, and others. The company has
expanded FROM its New York base with offices in Japan and England,
thus enabling ElectricArtists to develop and deliver GLOBAL MARKETING
campaigns.


"
Strategic Philosophy
By targeting the "ideal customers" and providing exciting brand
messages, from behind-the-scenes news to downloadable samples,
ElectricArtists converts fans into loyalists and ultimately, into
advocates. Meanwhile, clients gain valuable market research insight
and honest consumer feedback. EA manages the trust and credibility of
your brand so that your message is heard and believed above the
clutter. Yet, the success of our strategies has everything to do with
you. ElectricArtists considers our efforts part of the bigger
marketing picture-if the other marketing pistons are firing, our
efforts will be considerably more effective.

(www.electricartists.com/corporate/about/)

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"Too much "space" in our urban cities is sold to advertisers and large
corporations. Street artists are trying to reclaim a bit of their
space, even if it means doing it without the approval of the people
who control that space."
Marc Schiller, co-founder of Wooster Collective

( http://training.sessions.edu/resources/interviews/interviews/marc_schiller.asp)


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I mean it is just kind of incredible that so many graffiti artists and street artists
have gathered together to get on board with this man. On the one hand it makes loads of commercial sense to align yrself with Wooster, but how can it be considered in the vain of graffiti, or street art or anything but a marketing strategy?

Unless we think of the street artist as a
self-interested paranoiac who wants to be seen (but not seen) plastering the streets
with their wares. Who naively enters the market disgruntled by the value of production only to turn around and produce themselves. A somnambulist is a person who is too
awake in the morning to put on a McDonald's hat, but too asleep by the afternoon to stop flipping
burgers.

Street and graffiti artists you are smart enough to feel disturbed
and want to change the commercialism of yr city, but you have
becomes beauticians in a competition with capital. If you do well you will be paid with the whip of laughter with murder on a garbage heap. Selling a look.

This is the recipe to extract profit.
Collectors, museums and street art vendors make money off playing the
art market with you. Of course a good collector will do their best to promote
their artist(s). Selling their look to prestigious corporations and collectors, exposing their work on a global level with a website will get the largest return value for the collector. A huge show.

If you bought into Marc Schiller's New York Times article, or the 7 step premiss, you have been sold more than just a paper.

The underground is important, you are important. This, look around, is the life blood of capital; where
the collector's money places bets; markers in a horse race, be new, and above the pace, you will pay off -- if not in the short term, in the longer term investment.

Magazines, books, T-shirts, stickers, curated gallery shows, over the Internet, in museums, or
through private purchase, the art needs to be bought and the artist sold. But everywhere it
is the same and the pockets bulge.